Research On Media Landscape And Communication Of Chinese Video Sites PGC Program

Video site has undergone UGC, Hulu and PGC three kinds of operating mode, although UGC model can create vast amounts of video content and personalized content to meet audience recording, creation and sharing of excellent features, but can not easily get rid of infringing content homogenization criticized, UGC pattern gradually withdraw from the ranks of mainstream video sites operating model; Although Hulu model can easily solve the problem UGC mode infringement, but also to genuine and high-definition video content to the audience to enjoy the senses, but in the face of high investment copyright pressure, there is no master program initiative resulted in the homogenization of content, so long video site Hulu pattern formation differentiation, unable to establish their own independent brand, it is difficult to build the core audience and other video sites.The face of the drawbacks of both UGC and Hulu, PGC model weaknesses, with the use of large and fragmented audiences, PGC mode to enhance the interaction with the audience, to create a massive and diverse program content; PGC mode video sites have programs for PGC autonomy, to grasp the overall situation, to make the audience like a video program. Such PGC program with other video sites separately, can form part of a program unique style video site easy to build into its own brand of video sites, enhance the visibility of video sites, as well as audience awareness and loyalty; specialization PGC production quality assurance programs, so that the audience enjoy the same amount was also worthy of protection. PGC mode allows all the advantages of the many video sites PGC program to increase investment, the emergence of a large number of excellent content, forming a unique cultural landscape.