Landscape Rendering And Video Transmission Of Rural Tourism Programs

Chinese traditional countryside comes with diversified and abundance culture resources,which gives rural tourism program more cultural connotation and provides TV program with substantial content and art features.Chinese rural tourism programs are based on video transmission,displaying unique rural geographic features,constructing rich and diverse cultural landscapes,and promoting rural tourism routes.Programs often disseminate cultural content with profound connotations and satisfy the audience's curiosity and anticipation of rural life.The rich historical background,distinctive regional characteristics and diversified folk activities in the countryside provide rich materials and themes for the program.A Visit to China's Beautiful Countryside is a representative and influential series of Chinese state-run broadcaster CCTV.With a unique lens perspective,it visualizations and figurative images of the multicultural rural cultural landscape,and creates a vivid cultural image.Through the control of the power of media discourse,the program also spreads the cultural connotation and significance of human centered,and sublimates the theme of TV programs.In the ideal home of image depiction,the audience will send the hometown complex and historical nostalgia,and deepen the geographical imagination and cultural perception.The paper is divided into four parts.The first part mainly analyzes the unique rural characteristics of the A Visit to Chin's Beautiful Countryside It shows the distinctive regional characteristics of rural tourism culture in two dimensions of time and space.Chinese countryside has a long historical standing and rich cultures,seasonal natural conditions,advantaged geographical location,which promoted different settlement groups and cultural areas and featured individuation and differentiation.All that provide rich materials and unique landscape for TV programs.The second part focuses on the rich and diverse cultural landscapes in the A Visit to China's Beautiful Countryside.Base on abundant rural tourism resources,the program makes the cultural landscape visual and perceptible by the means of film.It extracts creative materials from architectural culture,agricultural landscape,food culture,traditional arts,folk culture,festivals,etc.,thereby fully demonstrating a variety of rural life and rich cultural connotations.It creates symbols of rural culture,pays more attention to building the culture brand for rural tourism,cultivates the cultural image of the countryside and expands its influence and reputation.The third part comprehensively discusses the strategy of cultural transmission of A Visit to China's Beautiful Countryside.The program introduces sightseeing by subject and in the series.By setting suspense and guiding by presenter,it skillfully gains the control of discourse and direction,motivates people involve in spreading the culture,brings a deepened experience and perception of rural culture to people,thus interprets the profound rural cultural connotation.The fourth part further explores the cultural needs and psychological motivation of audiences,by which provides some new ideas for the content creation and conception of rural tourism program in China,stimulate the rural tourism's development and promotion.By traveling to countryside,people can relieve urban pressures-and relax themselves.Also,by following the history and experiencing local culture,they can meet their need of curiosity and nostalgia for old days,place their hometown complex,and seek to self-belonging.China's rural tourism programs not only provide useful tourist information,but also reflect the cultural connotation of people-oriented,satisfy people's need for the psychological stability,sense of security and sense of belonging?strengthen the cohesion of the Chinese nation and enhance the local cultural identity.In conclusion,when it comes to present countryside landscape and culture,some video propagation strategies can be utilized in rural tourism programs in China.However,it is also important to note that in order to popularize our rural features and traditional cultures,we need to pay more attention to the essence of country,discover the feature of rurality and innovate the program's content and form.