A Research On Broadcasting Of Network Self-produced TV Program

Internet age, media convergence is experiencing from gradually penetrated into the process of fully integrated, real-time, interactive new media network has been formed on a full range of modern audiovisual live coverage. The use of advanced digital, network and communication technology, network television and other types of television new media style after another, a series of different themes and distinctive features, interactive television network also made after several years of development to a certain harvest influence and good reputation. At present, the domestic mainstream network TV, video sites have begun using genuine long video plus homemade short video of the dual operating mode, the contents of both mainstream strengthen homemade differentiated content to attract users. Have been introduced to the market from hundreds of home-made network drama and homemade variety, documentary type of program, these absorb the essence of traditional television and new media, with distinctive features homemade television network, because in the propagation environment, communication actors, dissemination of content and transmission patterns and other aspects of innovative features, not only for network television platform operators provide differentiated foothold among the network users are subtle audiovisual live entertainment consumption, aesthetic, etc. brought profound change.This article is based background homemade TV programs from the network communication development present situation, to investigate such programs in the dissemination process by showing characteristics, and through case studies of programs for self-communication strategy to provide reference experience. Based on the new era of Internet audio, from the perspective of communication, dissemination of network television programs made for in-depth analysis and research has theoretical and practical significance.The article first homemade sort of network television development motivation, the concept of self-produced programs subsequently, development status and categories are described. The second part of the analysis of the self-made TV programs constitute the main transmission, this paper further operations on its copyright facing pressure difference between development needs and demand-driven user behavior with respect to these three motives of the topic. The third part, combined with specific practical examples, this paper analyzes the network television program on the home-made layer and aggregation layer of the specific communication process, after meticulous described its convergence, libraries, chain, pull-style three basic propagation mode. On this basis, further in-depth study of network television programs made in the communication process:multi-screen multi-media communication pattern, type the user based and collaborative filtering point spread propagation mechanisms of these three propagation characteristics. The fourth part, according to the survey data, the paper web homemade television audience viewership and dissemination of results of a detailed analysis of these two aspects. Finally, the theory to guide practice, this article will2013hottest Youku made drama " never imagined " as a case study. Youku made for operational status and television programs in the dissemination of the contents of the file, audience targeting, means of communication and other aspects of successful experiences were summarized and the summary. In order to provide for other television programs made possible reference experience, the self-produced programs in all aspects of the communication process to be improved and innovation, in order to achieve self-television network spread more good development.