Microblogging Opinion Leaders Study

With the popularity of micro blogging, more and more micro blogging opinion leader into the lives of Internet users, and bring profound impact to users and public opinion. The micro blogging opinion leaders plays a mainstay role in the society opinion; while there are also a lot of their own limitations, such as one-sided understanding of the some events and problems, cannot control the polarization of the network groups, etc. These kinds of limitations would have a negative impact on public opinion. Therefore, the government and citizens should be comprehensive and objective understanding micro blogging opinion leaders, proper guidance and training, which has a multiplier effect for the government to ensure the correct direction of public opinion and promote a stable and harmonious social networking.This paper discusses the concept and importance of micro blogging opinion leaders, and its importance of actively cultivate; with sina w eibo and well-known opinion leader as research plan, by studying their body, speech and purposes constitute, and analyzing the advantages an d problems of them exist to prove the necessity of training micro blog ging opinion leaders. According to discussing the different characteri sties and causes between the Micro blogging opinion leader and traditi onal opinion leader; prove the government in the process of training m icro blogging opinion leaders should be based on its characteristics, take appropriate measures to deal rationally. This article focuses on how to properly deal with opinion leaders, proposed changes management to training, and made recommendations with feasibility.