| The online TV program transactions has important economic and culturalfunctions. It is essential to improve policies toward the cultural industry, support itsdevelopment. From the theoretical research and practical needs, it is important andurgent that study on the online TV program transactions. This article has discuss thecurrent situation of the online TV program transactions in some detail, and discoveredsome problems by studying their transaction process. Then article proposed somereasonable measures aim to solve these problem.The article reviewed the process of the online TV program transaction withgreater scrutiny, analysis cover several aspects including trading platforms andtransaction mode and so on. According to the study on the current situation, findingthat the trading market existing some problems such as badly regulation, imperfecttrading platform, chaotic price system, limit trading objects and absence of copyrightprotection. This paper introduces the basic situation and the cause of the phenomena,it caused by the deficiencies of the television industry of system and the marketmechanism.The government departments should improve market supervision, perfecting therelevant laws and regulations, pushing the market smooth, ordered andhigh-efficiency operation; Producers should improve the quality of TV program, go astep further to expansion the trading objects; Research the potential market is the firstessential step, orienting proper position of the TV program and expanding the tradingplatforms; Broaden the channels of the transaction. At the same time, the articlesuggests that establish the professional distribution companies is urgent and necessaryaccording to the current situation of the online TV program transactions. |
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