In The Past15Years Of Journalism And Communication Research Methods Perspective In Our Country

Since1997by your promotion for level1subject, entered the stage of rapiddevelopment of journalism and communication in our country, has made greaterachievements, but there have been some problems. Among them, do not take theresearch methods, research non-standard problem is prominent. The purpose of thispaper is to discuss the application of journalism and communication research methodsin our country in1997years of development and changes. On the research method, isgiven priority to with content analysis method, representative academic journals in1998-2012,15years (that is, the studies of journalism and communication, theinternational press,"modern communications","news university") contained in thepaper as the basic analysis object, comb, use of perspective of research methods, andits development and changes. Research shows that majority positivism study, growthsignificantly, it has to do with the audience and study effect growth. The empiricalstudy, mainly on qualitative research. The specific research methods are focused onthe case studies, history, literature, etc. The most obvious is the audience and effect.The study also found that nearly one over ten of the paper didn’t use strict researchmethods. This situation is mainly related to the ecological status of journalism andcommunication science in China, and will change as the change of academic ecology.