Metropolitan Newspaper Obesity Report Content Analysis

The number of the overweight and obesity people in china ranks the second among the world.And its speed is much faster than any other country. Obesity will cause eight kinds of diseases,like metabolic complications, cardiovascular disease and so on. Sometimes it will cause death. Apart from diseases, obesity will cause psychological problems and society problems.Mass media plays a key role to the audience's cognitive and behavior, this paper tries to know how mass media report obesity problem in china. Under research perspective of health communication and framework theory, via content analysis ,including coverage length , number of the reports , pictures used , position of reports ,length of the title ,frame of the theme and the advertisements ,this paper tries to find out the general characteristics of the obesity reports and the differences between them. And then discussing the reasons of the differences . There will be some problems ,this paper will find out them and try to put forward some corresponding strategies.Different newspapers have different reporting center,Chongqing gives priority to health information, Guangzhou gives priority to policy information, shanghai has more foreign information. In terms of its reasons , all of the seven metropolis daily thinks personal reason is the main factor of obesity, and the country which has a better iport and export trade business tends to think that social reason leads to obesity.In general, the seven metropolis dailies didn't have many reports,lack of professional consciounsness and existence contradictory situation, namely the contents of persuasion is not strong. At the same time, the audience's lack of health consciousness ,and thus we need to develop health literacy, plan healthy activities. By understand them, close to them , metropolis dailies will improve the effect of persuasion.