Brand-building And Reflection Ways Of Chinese Business View

In the late 1990s emerged the climax of establishing the city-daily-category newspaper, owing to its unique operational ideas to the development of the market economy in its emerging after the widely recognized by the market .However, with increasingly fierce competition , the city-daily category newspaper competition to enter a buyer's market, a brand-building should become the city-daily-category newspaper competition situation of this strategy. With the value of the newspaper brand is the sustained development of a newspaper invisible means of competition, the newspaper through accurate market positioning, attractive newspaper, with the visual impact of the format style with readers built up, in the meantime, the newspaper Brand operator maintenance and development of a relationship. The newspaper building is a brand contains many elements of the concept, but also a long-term, complex and constantly evolving process.At present, the newspaper media brand-building is still an emerging science is, the domestic media on the newspaper's special brand strategy also relatively small. Therefore, China's city-daily-category newspaper brand building in the actual operation there are still many aspects of the strategy.Based on the Chinese business view in the visual identification, the reader positioning, building contents, format style and marketing Strategy, and other aspects of the brand-building strategy for the achievements and shortcomings of the research, discussion and further development of China's city-daily-category newspapers in the brand-building strategy of the existing problems. Hope that through the carding system of the problem ,has an approximate understanding to China's city-daily-category newspaper in the brand construction's present situation.