Study On The Construction Of Public Relations Of Guangzhou Children’s Library

In the free and open national public library context, Guangzhou children’s library to sh oulder more responsibility for young children’s reading promotion. At the same time, Gua ngzhou children’s library is faced with change management concept, based on reader de mand, create a good social image, win the children readers’satisfaction, in order to achie ve good social problems. This paper aims to explore as independent system of Guangzho u children’s library to the construction of public relations, create a good social image, so as to enhance the public awareness and recognition of Guangzhou children’s library, then broaden readers, reading promotionservice, to improve the benefit of running to benefit t he majority of young children reader goals.Public relation is a kind of special management functions. It uses the communication s kills and effective research method as the basic tool, by setting up a good social image of the organization, to promote between the organization and the social public good com munication, understanding, acceptance and cooperation, so as to better realize the organiz ation and the social public interests. Create a good social image, is the basic method tod o public relations work. Therefore, this study from the social image of Guangzhou childre n’s Library of public relations, it discovers and analyzes the existing problems of Guangz hou children’s library. Through the questionnaire survey and on-site interviews found tha t the social image of Guangzhou children’s Library in low visibility, reputation is not hig h, and this situation has seriously restricted the development of Guangzhou children’s libr ary readers, which will restrict the realization of children in Guangzhou children’s library s hould pursue the reading promotion goal. Therefore, strengthening the construction of pub lie relations of Guangzhouchildren’s library, improve the social image of Guangzhou chil dren’s library, is to win the young children’s cognitiveand satisfaction, to promote an imp ortant means of Guangzhou children’s library social benefits. In view of the existing pro blems, the author thinks, Guangzhou children’s library public relations construction focuse s on:strengthening the consciousness of public relations, based on reader demand optim ization operation of the library; reader oriented to service enhancement "full PR" conscious ness; to improve the social cognition degreeoriented to improve library information publis hing;the reader communication as the guidance to strengthen thepublic relations platform construction. By optimizing the dissemination of public relations strategy and plan, build a more interactive communication platform effectively, carry out more detailed public rel ations work, in order tocreate a good social image, improve visibility, reputation, to incr ease the number of reader, improve the benefit of running effect.