Research On Pan Entertainment For Network Enviroment

In recent years there has been a pan-entertainment trend that everything is made tobecome a hot issue by entertainment package, along with the phenomenon of Internetcelebrities, network Pushing Hands, or other entertainment exploitation. Some networkmedia and some Internet users，which lose their value judgment ability, take an active partin this internet activities, make the ordinary things become a national carnival farce, sothat it not only hamper the order of people’s daily life but also product negative impacts tosocial stability and people’s sense of values. Network environment has been sliding into theedge of the exclusive entertainment, any events have been affixed to the entertainment label,and every thing that related to the topic of entertainment will produce sensational effect.Network navy or network Pushing Hands, which came out as a group of professionalspeculation teams, promote the development of network events crazily by interests driving.And any people or any things are likely to be made to a hot amusement issue so that thewhole environment of the Internet are not serious and rigorous, any events will be used tohype, spoof, human search and so on. The mode of transmission that everybody becomesamusement and everything can be carnival has been spread in a network environment.This pan-entertainment phenomenon in network environment even is harmful to socialstability and the harmonious development, furthermore, to the media subversion influencecould be caused. If we allow this phenomenon develop willfully, it will threat the long-termstability of the country and the nation. Thus, the emergence of pan-entertainmentphenomenon in the network environment must be concerned seriously. As a graduatestudent of communication major, I focus on the development of this pan-entertainment trendin the network environment, and realize that the consequences will be unimaginable withoutany control and management. Then at the base of collecting and collating a lot of researchstatus, related information, case studies and data, this paper can be finished.The study is divided into four parts, make the description about the pan-entertainmentphenomenon of the network environment and try to supply personal views and opinions for how to regulate correctly. Some psychological theories will be used in the thesis such as: thespectator psychology and herd mentality, analyze the motivation of Internet users participatein online entertainment activities and the resulting consequences. This is the innovation ofthis paper. Since the Internet users are the main participants of the network activity, theauthor intend to analyze the reason of the network environment pan-entertainment promotedby Internet users from the Internet users’ psychological elements, and then combined withthe network characteristics and social reasons, put forward the solution to the networkenvironment pan-entertainment phenomenon. That not only requires the Internet users’self-regulation, improve network practitioners’ professional conduct and professional ethics,but also need the attention and cooperation of relevant government departments. The thesisexpresses personal insights mainly from these areas.This study try to summarize the network environment pan-entertainment phenomenonin order to cause the audience’s attention, and put forward effective method to make thenetwork environment develop positively and healthy.