Self-saving Of Credibility Of Chinese Network Media

The swift and violent development of Internet, makes the network media become the important channel that people read news, obtain information. The power of internet,not only gave network media huge power,but also bring all sorts of questions, make the credibility of network media face the severe challenge. Regarding the question of how to set up credibility of network media, this paper mainly launchesdescribing from following respects:First of all, this paper define the range of network media and talk about the special meaning of credibility to network media. In my opinion, network news media and blog/BBS all belong to network media, and the spring up of blog/BBS is the release of public's right of speech.Besides, blog/BBS become one of the resourse of network news, about this situation, CNNIC also has its definition and investigation.Secondly, the paper gives an outline of the current conditions of network media credibility under china's media entironment.Although network news has been an important part of life, the credibility of network news,and blog/BBS has much lower credibility.This paper will analyse that what's the true reason from different point of view.The third, it teases what our network media had done to improve their credibility,and then,I will give out my suggestions. Obviously,it is a long but necesary way we have to go for the well credibility building. Acturally,our network media have set the line of conduct already. We're happy to find the activies such as: forwardly signing the network media self-regulation principle, strengthening the all-round development trainning for staff, advocate net error check activities, as well as the PR Activity for brand. Besides,there're still many things network media should to do.If these three respects can really realize making joint efforts and coordinating, the promotion of the public trust of the network media will be within sight.