The Existing Problems And The Improving Strategy Research Of《only You》

“Only you” is a Tianjin TV adaptable to modern life rhythm; it is a large offbeatworkplace show. Since it starts on October31,2010, the rating is steadily increased. Itobtained the third rating in real TV shows in a short period of time. The program is popularfor its service content in the form of topic interaction, individual participant performance, butthe show is full of a large number of beautiful, funny, fraud and other strange phenomena, itchallenges the traditional values, occupation view and morality, affecting the credibility ofmedia. This paper attempts to analyze these problems and its reasons, and then solve thecontradiction between positive health program content and high ratings, and thus make duecontributions to coordinate development between them.The main problems of “Only you” program in the process of production andbroadcasting are: obvious “blind date”, its links and stages imitate the dating show;workplace change to beautiful show, excessive show, lacking of seriousness to find a job,excessive language manifestations of the presenter; practical guiding values should bestrengthen urgently; guest ranges are too narrow; the presenter is lack of professionalism. Themain reasons of the problems list upside on Tianjin TV “Only you” are: the internal factors,“Only you” program producer’s lacking of responsibility, to pursuit the high rating even tobreak the mainstream values and view of occupation, challenges the traditional moral bottomline; external factors, the influences of external factors in “Only you" are those such as theaudience’s voyeur,curiosity and other factors contributing to the abnormal development. Themain program checks, the main factors such as quality concept, personal quality andoccupation quality still cannot get used to the requirement of healthy progress. To solve theseproblems need the following efforts: emphasizing on programs and services utility function;keeping the sense of innovation, keeping the development of new program form; brandingextended guest post group; strengthening content construction in order to ensure the programauthenticity; increasing participant interaction depth, and paying attention to the presenter’squality training; strengthening the program checks and spreading mainstream value.