| This paper mainly using the method of i site visits and questionnaires and other research methods, Shandong section of the Grand Canal of sports tourism resources development study conclusions are as follows:1 New Times political situation for the development of sports tourism resources provides new opportunities for development, GDP growth and the continuous rise stimulate and promote the development of sports tourism industry of sports industry. Sports tourism industry sufficient source, has a broad market space, the macro environment is holistic and complexity.2 Mass sports tourism to enhance awareness for the development of sports industry has laid a foundation source. Enhance the level of consumption, and promote the expansion of the number and size of future sports tourism consumption.3 Shandong of the Grand Canal sports rich tourism resources, a zonal distribution; but there is a lack of overall strategic planning, publicity is not enough sports tourism industry management level is not high, lack of resources, value-added capabilities. "Sports tourism market immaturity, lack of funds" is the most important factors restricting its development.4 Grand Canal Shandong Section of Sports Development Advantages tour includes a rich cultural tourism resources, types, geographical and transportation advantages; disadvantages include management lag, the quality of development lag, lack of sports tourism specialized into it, propaganda lacking; opportunities including hospitality Shandong brand has been formed, the canal inscription, driven by increased demand for sports tourism, the population increased leisure time; challenges include the surrounding tourist source market competition, sports tourism service quality needs to be improved, the economic backwardness of the area of sports tourism development pressure to bear.5 Grand Canal Shandong Section of the Development of Sports Tourism Development in a holistic strategy, the formation of effective mechanisms of cooperation between local governments, to develop a unified sports tourism industry development plan. To focus on "point" for the city’s sports industry radiation and leading role in achieving the "little point" development model; NOTE regional focus axis linkage, sports tours focusing on promoting the role of the regional sports tourism pole. |
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