Research On Development Countermeasures Of Sports Tourism In Shandong Province

At present,the domestic sports industry and tourism industry have been developing rapidly,and the integration of sports industry and tourism industry has become closer.In the process of the gradual integration of sports industry and tourism industry,the sports industry gets more development space,and at the same time ensures the further development of tourism industry to obtain new resources and power.In shandong province is rich in natural sports tourism resources not only,also has the rich humanities sports tourism resources,and how to ensure to make better use of sports tourism resources in Shandong province,promote the development of sports industry and tourism industry in Shandong province fusion,and thus promote the further development of society and economy in Shandong province,is one of the important problem to be solved in development of sports tourism in Shandong province.This study comprehensively analyzes the advantages,disadvantages,opportunities and threats of the development of sports tourism in Shandong province by means of literature analysis and field investigation,and obtains the development strategies of sports tourism in Shandong province.The main research contents are as follows:The first part analyzes the background and significance of this research,points out the purpose of this research and the research methods adopted,summarizes the specific content of the research,and gives the research framework of the whole paper.The second part discusses the SWOT analysis method,sports tourism,sports tourism resources related concepts and characteristics,and analyzes the current situation and research results of sports tourism at home and abroad by consulting relevant literature.The third part discusses the current distribution of sports tourism resources in Shandong province,and analyzes the current development status of sports water sports tourism resources,mountain sports tourism resources and sports amusement parks in Shandong province.The fourth part discusses the advantages,disadvantages,opportunities and threats existing in the development process of sports tourism based on the current situation and development of sports tourism resources in Shandong province,so as to provide a reliable basis and support for the development strategy of sports tourism resources.The fifth part,on the basis of the above research,combined with the development ideas and principles of sports tourism resources in Shandong province,formulated the future development strategies of sports tourism in Shandong province.Through the implementation of these strategies,it is hoped to promote the rapid and sustainable development of sports tourism industry in Shandong province.