Path Of Political Education Ideological In New Media Environment

With the constant development of society, media will continually introduce new technologies, resulting in new media bred in the eye. Characterized with its openness, individuality, timeliness and interactivity, media is extensively applied and promoted in our lives, and it has become an essential part of our everyday life, and it has also inserted a profound impact on people’s act of obtainment, screen and filter of information. Because of its unique appeal, college students have become the active users of new media groups.New media, as a new kind of media, is highly interconnected with ideological and political education. It brings both opportunity and new requirements for ideological and political education. In a world where new media is applied in everywhere, we should have a comprehensive grasp of all aspects of the features of new media, especially the feature which is highly related with ideological and political education, and we should make full use of the advantages and convenience of New Media, and learn to avoid the serious consequences might be caused by its weaknesses. And we should also hold firmly to the initiative and the right of speech of ideological and political education to optimize the methods and procedures used in ideological and political education in order to reach better results, and to meet the desire of obtaining knowledge, learning new ways and achieving success of college students, and to stimulate their political enthusiasm and creative thinking, and to help them to stick firmly to their dreams and faith, in order to establish the correct values, and to have a dialectical understanding of society and to improve their analysis and problem-solving skills, and to achieve a healthy growth, which is the responsibility that ideological and political education workers must take.Based on previous points, this paper will mainly focus on the conception, connotation, characteristics, development status and the prospects of new media; Grounded by New Media’s strength in carrying out ideological and political education in universities, we will firstly demonstrate the structural relationship between the new media and the Ideological and Political Education; through analyzing and verifying bottlenecks of ideological and political education under the new media environment, we think that ideological infiltration of the West, ideological and political education workers’ lacking of media literacy, inadequate investment of educational resources, imperfection of new media management mechanism as well as the influence of the lacking in specific educational content have largely restricted the efficiency of political education. Therefore, under the guidance of Marxist theory and relying on new media, we should innovate the main construction of ideological and political education in universities, optimize its content, improve carrier construction, improve its system and enhance its effectiveness.