New Media Era To Upgrade Univeties Research On The Effctive Path Of Ideological And Political Education

Ideological and political education in colleges and universities plays a pivotal role in college education.It is the center of various cultivation work in colleges and universities,which is related to the quality and level of talent cultivation,national development and national rejuvenation.Therefore,it is the core of ideological and political education in colleges and universities to train the socialist builders and successors who are responsible for the great task of national rejuvenation,and the effectiveness of ideological and political education is the key to realize the core.Today in the 21 st century,information technology,high-speed development,our life start all interconnected and entering into the new media age,new media has greatly changed people's thought idea and way of life,more affecting the university students' way of thinking and learning life,our ideological and political work is facing the new situation,new problem and new environment,At the same time,it also brings new perspectives,new ideas and new models.It is of great practical and long-term significance for improving the level of ideological and political education in colleges and universities to strengthen the exploration of the effective path of ideological and political education in colleges and universities in the era of new media,construct and perfect the system of ideological and political work in colleges and universities,and solve the disadvantages of traditional ideological and political education.Based on the theories of communication,ideological and political education and other disciplines,this paper divides new media into three types: computer as terminal,mobile phone as terminal and digital TV as terminal,and summarizes the main characteristics of digitalization,interaction and transcendence of time and space.New media for the ideological and political education to expand the education carrier,enriched the education method of expression,provides students with the stage,but at the same time the quality of the new media to educators,education status and education mode,the thinking mode of educatees,values and psychological challenges,complex public opinion environment challenge the dominance of the mainstream value culture.Finally,according to the existing problems and reasons of the effectiveness of ideological and political education in colleges and universities,the paper puts forward targeted ways to enhance the effectiveness of ideological and political education in colleges and universities.In order to improve the effectiveness of ideological and political education in colleges and universities,we should improve the quality of educators,improve students' quality in using new media,optimize education content,innovate education carrier,optimize education environment and perfect new media management mechanism in colleges and universities.