Jilin Province Ice And Snow Folk Culture Activities Development Present Situation And Strategy Research

Jilin province culture and folk culture of ice and snow snow and ice is ice and snow culture in our country under the trend of the development of the combination of jilin province unique local cultural, ethnic, and economic factors such as the formation of the ice with the characteristic of jilin province folk culture. Heritage and development is an important means of carrying forward the culture of jilin snow and ice. Vigorously carry forward the traditional culture of jilin province in jilin province regional cultural, economic and social development is of great significance. Of ice and snow in jilin province folk culture has experienced hundreds of years of development has formed with local ethnic cultural form. At present, on the basis of the inheritance and development, fully explore and development of ice and snow folk culture, increase its visibility and influence is an important task in front of us.In this paper, it is in jilin province folk culture on the basis of current situation of the development of ice and snow, ice and snow in jilin province for folk cultural activities to carry out the present situation of ice and snow, snow and ice to better the inheritance and development of jilin province folk culture for the purpose, the integrated use of literature, expert interview method, field survey method, questionnaire investigation, quantity statistics and logic analysis and other methods of ice and snow in jilin province folk culture heritage and development and other related problems are studied.Research results: the ice and snow in jilin province folk culture activities as a whole is in rapid development, each element is to promote the development of its power. However, there are management problems such as insufficient emphasis; Government factors, economic factors, cultural factors, as well as ice and snow sports factor is the main factor restricting the development of jilin province ice folk culture; Across the ice and snow in such aspects as facilities in folk culture of jilin province is facing a certain development predicament. But, also want to see, "two sessions" about the policy for the development of traditional culture, the national fitness ordinance, non-material cultural heritage protection, such as the snow and ice for jilin province folk culture, the chance of development.Suggestion: to improve the government’s emphasis of ice and snow folk culture, through policy guidance and funding to promote the development of ice and snow folk culture market and industry; Positive reform and perfect the ice development environment, folk culture folk activities into the school education to the snow; People involved in the snow and ice folk culture system, comprehensive training guidance, build a strong ability, high quality, culture thick snow and ice folk culture team; Through administrative and commercial channels for jilin province folk culture of ice and snow propaganda, to improve the brand influence and popularity.