The Route Of Sports Enterprises Participate In Community Sports Services

Community sports service as an important content of the National Fitness Strategy, playing a vital role to improve the living quality, satisfaction and happiness of the community residents. However, at present, the shortage of community sports service in our country and the growing demand for sports of the people formed a sharp contradiction. It is difficult to solve this problem only by the force of the government alone.This article takes the sports enterprise to participate in the community sports service route as the research object, mainly uses the literature material law, the expert interview method and the on-the-spot investigation method, aims at the sports enterprise and the community sports service understanding foundation, the sports enterprise participates in the community sports service the motive and the path carries on the research, in order to summarize the sports enterprise participates in the community sports service possible path and the method, thus realizes the sports enterprise, the government, the community, the community member and so on.Based on research, this paper draws the following conclusions:There are seven main aspects of community sports services, each of which covers a variety of specific forms of community sports services.. According to the service characteristics of exclusion and consumption, community sports services can be divided into individuals goods, common-pool goods, collective goods, tool goods; The sports enterprise is still in the primary stage of community sports service。Sports enterprises participate in the community sports service motivation can be investigated from three aspects, that is enterprises, government departments and communityo The motivation of Enterprise Sports is highlighting the dividend policy, the market mechanism is imperative。There are seven main route for sports enterprises to participate in community sports service:Public-Private-Partnership, government purchase, entrusted management, contract or lease, service outsourcing, enterprise management, donation or sponsorship. Sports enterprises can participate in individual goods and tool goods of the community sports service with the route of Public-Private-Partnership, entrusted management, contracting or leasing, service outsourcing, enterprise management, donation or sponsorship. And the route of government purchase, entrusted management, service outsourcing, donation or sponsorship are also suited to common-goods and collective goods. Sports enterprises can also choice the right route according by their own situation and the specific performance in community sports services.