The Influence Of New Media On College Students’ Ideological And Political Education And Countermeasures

New media is the media State under the new technical support system, mainly using tools like mobile phones, mobile computers, digital TV. With the development of science and technology, also in the fast-growing new media technology, and has become part of people’s lives. The emergence of new media has brought to people’s lives into a new era of science and technology information, on contemporary college students’ideological and political education has far-reaching effects. College students as the "digital age" group, idea and concept is profoundly affected by new media age. The rapid development of the new media age for contemporary college students’ideological and political education opportunities as well as severe challenges. In a new media context, attach importance to strengthening the study of college students’using new media, take full advantage of new media opportunities and challenges on college students’ideological and political education, targeted use of new media and to college students’ideological and political education work is an important task in ideological and political education of college students, and has a strong significance.Thesis study used document analysis, interviews and questionnaires, through new media education of college-related information collected at home and abroad, and summarizes the findings of other scholars. On this basis, analysis of the emergence of new media on the ideological and political education has brought about both opportunities and also brings challenges. The opportunities can be divided into:conducive to the cultivation of democratic consciousness and ability of college students and to changes in teacher education and educational resources to develop and to improve the relevance and timeliness of ideological and political education of college students. And through on Shenyang Agricultural University, and Shenyang University, and Shenyang Institute of technology, and Liaoning TCM University Xing Lin College four where school students of survey in the, found current from students General Shang for new media is on students thought political education up promote role of, but also to students thought political education brings has challenge:increased has students thought political education of difficulty; easy raised trust crisis and personality obstacles; makes existing thought political education mode by has challenge; according to current new media of using on thought political education exists of problem, Analysis of the causes of the problems are many, this paper mainly from the community, universities, ideological and political educators and the students themselves four aspects are analyzed. Based on the use of ideological and political education in new media strategies:community should strengthen the supervision and management of new-media information; in colleges and universities ideological and political education should be actively building new media platforms; construction of contingent of ideological and political education should strengthen their own; to strengthen their awareness of new media literacy education for college students.