A Study On Public Satisfaction Evaluation For Swimming Venue Paid Services

This paper synthetically uses the research methods of documentation,investigation research, mathematical statistics, antitheses, logical analysis and System Analysis Method made a theoretical and practical study on public satisafaction evaluation for swimming venue paid services. Developing a scale and using this scale made a research on public satisafaction evaluation for swimming venue paid services’ level and characteristic.At last took a detail analysis for improving public satisfaction’s methods to provide theoretical basis and practical reference for Chinese swimming venue paid services system’s construction and development.Main research conclusion is as follows:1.The swimming venue paid services provides services for public, includes entertainment venues which provide swim, paddle service such as the natatoriums, indoor pools, swimming pools, hotels, guesthouses, parks that managed by enterprises and public institutions, Government Agencies and Organizations, schools and troops.2.PSI of swimming complex repayable service is the public satisfaction degree of the swimming complex repayable service. This evaluation obtains from the result of the comparisons of the public expectation and the realistic services provided from swimming complex. This index is based on the public’s feelings and subjective evaluations of swimming complex after accepting one service or several services. 3.The swimming venue paid public service satisfaction scale by the swimming venue facilities service satisfaction, the swimming venue management and service satisfaction, the related service of swimming venue, the service satisfaction of constructing swimming sport culture and swimming skill training service satisfactory, constituting of 5 dimensions and 28 items in all; Scale reliability testing(retest reliability coefficient were greater than 0.7, the probability of significant P values was less than 0.01) is good, and the scale has the reliable structure validity and reasonable content validity.4.Public hold close to the satisfactory level of satisfaction for Xiangtan swimming venue paid services. Among eight investigated swimming venues, public hold the highest satisfaction for Paragon Hotel swimming venue while hold lower satisfaction for Sunshine hotel swimming venue and Jindu swimming venue. In all dimensions, there is a significant difference between different demographic variables and different service enjoys swimming venue paid service public satisfaction degree, public satisfaction levels generally shows characteristics as follow: female satisfaction is higher than men; Under 20 years group‘s satisfaction is highest, followed by the 41-60 years group, the lowest degree of satisfaction is 21-40 years group; People with high income has a high level of satisfaction; Occupation identity for retirees, individual management personnel, technical personnel/ teachers and students’ satisfaction level is on different extent higher than occupation identity for the government, units / staff and the laid-off or unemployed; the degree of culture in Secondary and the following and postgraduate’s public satisfaction is significantly higher than that of undergraduate and junior college; public has a long distance to the swimming venues has higher satisfaction; public participation in swimming exercise frequency minimum satisfaction random, fixed swimming exercise frequency and exercise frequency is high public satisfaction degree is higher; the public taking swimming exercise longer has lower satisfaction; public participate in swimming exercise long has significantly higher public satisfaction.5.There are valid ways to improve the public satisfaction index of swimming venue’s paid service: Pay attention to hardware facilities construction of swimming venue and software power management of paid service; Promote the construction and innovation fitness instructor in swimming venue’s paid service. Boost the building of informatization platform and elevate the quality of service quality in paid service.