| Traditional Chinese medicine is the gem of the Chinese nation and the wisdom crystallization, for the maintenance of human health has made tremendous contribution. To foster excellent talents of Chinese medicine, will continue to carry forward the cause of traditional Chinese medicine TCM colleges and universities is currently an important task. Due to various reasons, Chinese medicine personnel training not everything is going smoothly, but encountered the challenge of different level.The network increasingly development today, especially the emergence of micro-blog, the life of people under the influence of different degree. This article based on the Chinese medicine colleges and universities students ideological and political studies, assuming micro-blog on TCM College Students’Ideological and political education has influence, and from the micro-blog generation, development, as well as a micro-blog and characteristics among college students, of Chinese medicine professional thinking, psychology, such as demand combination, use the communication theories and empirical studies, draw conclusion, as the Chinese medicine colleges and universities ideological and political education work to provide the reference.This paper is divided into six parts:the first part, it mainly introduces the research background and research significance, research status at home and abroad, fully affirmed the theory significance and the practical significance, at the same time the research design is presented; the second part, mainly around the micro-blog and TCM College Students’Ideological and political education definition, analysis of the micro-blog in Colleges and universities of Chinese medicine development, while the relevant communication theory is discussed, the research for this article puts forward the theory basis;the third part, mainly discusses the Chinese medicine colleges and universities students using micro Bo situation; fourth, the fifth part, is the core part of this paper, through the micro-blog to Chinese medicine colleges and universities students ideological and political impact analysis, investigate its reason, to Chinese medicine colleges and universities ideological and political education to propose the countermeasure and the suggestion; the sixth part concludes, also for this study found the final destination. |