Research On The Consumption View Of Vocational College Students

In human society, consumption influences everyone. Consumptionseems to be a kind of individual behavior superficially. However, theconsumption psychology, consumption view, consumption behavior andconsumption structure of college students reflects their value orientation andattitudes to life. The final and highest aim of consumption is topromote human’s all-round development, which could only be realized byscientific and reasonable consumption.In the current period when market economy is developing steadily butis not perfect, many consumption views and ways coming from foreigncountries attract post-90s vocational students. Because the students lack lifeexperience and common sense in consumption, the foreign consumptionviews affect their establishing value system, which would cause damage tothe development of consumption behavior and consumption view of thewhole society, if it goes in the wrong way. Therefore, the consumption viewof post-90s vocational college students, the coming consumer and futureconstructor of the society, has drawn more and more attention in the society.In this paper, the problems of vocational college students’consumption vieware investigated and then some solutions to them are given accordingly,which are necessary for the students to establish a reasonable and scientificconsumption view.Adopting two research methods, questionnaire and interview, theconsumption view of the students in five vocational colleges in the InnerMongolia Vocational Education Area is studied, and also the environment ofthe area. Then the consumption behavior, consumption view is analyzed quantitatively. The result indicates that the consumption view of the studentstakes some new characteristics. In one way, the dominant trend of theirconsumption view is reasonable consumption, advocating practicality,fashion and personality. On the other hand, because of the coexistence oftraditional consumption view with modern consumption view and theinfluence of Consumerism, there are many problems existing in students’consumption view: their consumption values goes in the wrong way,reflected in comparing consumption, hedonic consumption; students’ aim intheir daily consumption is not clear, and the consumption level has polarized;the consumption of some students is not reasonable and sometimes evengoes to extremes; the students are not independent economically and lackthe sense of money management and investment. To solve the problems, it isnecessary for school, society and family to work together, paying moreattention to students’ self-adjustment, improving the consumption educationin school, constructing healthy consumption environment for students,introducing western financial education to help them establish positiveconsumption view, raise the consumer awareness of responsibility, developreasonable consumption habit and obtain the ability of independence andmoney management. This is helpful for the students to establish scientificconsumption view, improve their overall qualities and enhance the all-rounddevelopment of the vocational college students.