| With rapid development of Social and economic development after the reform and opening-up policy, the development and advance of every social undertakings promote the progress of educational enterprise, private higher education of the educational enterprise will pay more attention to the private universities young college students. This report is about the research of private colleges and universities youth students consumption problem, to find and know the problem of private colleges and universities youth students groups consumption through the investigation, to analyze and find the causes of the problem, through proposed countermeasures and recommends to help the private colleges and universities students set right of consumption concept, with thought political education of means to help students set right of consumption views, bring up its scientific consumption behavior, to guide private colleges and universities students form right of worldviewã€philosophy and values.It appeared many problem of Private colleges and universities students con sumption in new period, diversified consumption concept affected by social envir onment, private colleges and universities students consumption trend to hedonis m, unrealistic consumption, level high of consumption; it have an effect on the campus environment and campus surrounding consumption places, private coll eges and universities youth students consumption presents blindness; from priv ate colleges and universities students themselves, private colleges and univer sities students consumption with face consumption, and comparisons consumpti on, not reasonable of consumption concept. Private colleges and universities yo uth students shoulder the important task of socialist modern construction, after The eighteenth people’s congress of the communist party of the Chinese peopl e, Chairman XI proposed to achieved Chinese revival of China dream, private c olleges and universities youth students as builders of “China dreamâ€, it has imp ortant meaning of social stable and social development, they should have com prehensive and scientific understanding of consumption problem, Only has the s cientific concept of consumption, they can They can form the good life style, th e correct values. This research analyzed youth present consumption of college students in private colleges, use the way of literature study aimed at the proble m of consumption concept and consumer behavior put forward the countermea sure and suggestion, To guide private college and universities students to esta blish a correct concept of consumption and a good life style, make contribution s to the socialist modernization construction. |