| With the rapid development of commercial activities and social media, the advertising industry in china is developing very fast as well. Commercial advertisements have been part of our lives and can be seen in most public area and press, which has a big influence to our daily life. However, the purpose of commercial advertisements can be very tempting. teenagers are new to the society and don’t have enough ability to recognize good and bad information, hard to resist bad influences. Many of the commercial advertisements only focus on making more profit butnot social ethic, which is against the development of the society. What is more, commercial advertisements have their own way to lead people’s view of value and life style. Some of the commercial advertisements face to adults might have bad influence to young adults. To some extent, the influence of commercial advertisements to young adults can be even stronger than the influence from school andfamily. that’s why the influence of commercial advertisements is getting more and more attention from the society.This paper does a case study based on primary students from Bei Tian county, Yu Ci district, Jin Zhong, Shan Xi, analysis the influence of business advertisements to young adults from both life aspect and psychology aspect by doing research,literature review, data analysis, interviews, case study and other methods. The reason of biases occurred when young adults consume goods has been found out, points out the need from professional government departments to help young adults.This paper has6parts, introduction, chapter1, chapter2, chapter3, chapter4and conclusion. Chapter1described the current situation of primary students and the result from survey. Chapter2analysis phenomenon of negative influence of c ommercial advertisement to young adults. Chapter3analysis the reason of the negative influences and chapter4discussed how to prevent these negative influences through professional social work. |
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