Study On The Reinforcement Of The College Students’ Ecological Moral Education In The Context Of "Beautiful China"

At the18th National Congress of the Communist Party of China (CPC)/the18thCPC National Congress the new ideas," Beautiful China ", were presented for the first timeexplicitly, which not only elevated the construction of ecological civilization to a strategicheight of nation-building, but also gave " Beautiful China " rich scientific connotation,contemporary value/the time value and the deep ethical requirements. Achieving"Beautiful China" building goals, need both to form a good atmosphere for public opinionin the whole of society, and to give full play to the enthusiasm, initiative and creativity ofthe people, and make unremitting efforts to establish the values of ecological civilizationand the realization of the beauty of ecological civilization "China Dream". As a new forcein the future development of Chinese society, contemporary college students also need toshoulder important responsibility in promoting and building "Beautiful China" process.Therefore, to enhance ecological moral education of college students in "Beautiful China "context, needs to let " Beautiful China " values integrate into the whole process of thestudents’ moral education, let students to establish the concept of ecological awareness andvalue of "Beautiful China", enhance college students’ ecological moral literacy, thuspromoting China’s ecological civilization construction and contributing to construction of "Beautiful China ".Using "Beautiful China" for its guidance of the concept, scientific concept ofdevelopment as its basic principle, the author does some research on the ecological moraleducation of college students. The paper firstly describes the time requirement for building"beautiful China", analyzes what provide the possibility for university students’ ecologicalmoral education are the current ecological crisis,weak ecological consciousness and so on,illustrates the importance and necessity of ecological moral education, sorts theoreticalbasis of strengthening ecological moral education of college students in" Beautiful China" context; Secondly, the author examine the current status quo and deficiency of students’ecological consciousness and ecological moral education under the goal of building "Beautiful China ", clarify the main problems of contemporary college students’ ecological moral consciousness and education, and rational analysis the gap between of theecological moral education of college students and the value goal of " Beautiful China "and the causations; Finally, The authors combined with the " Beautiful China "conceptpropose the principle, focus and concrete paths of strengthening ecological moraleducation of university students in the basis of comprehensive analysis and deep thinking.Strengthening the ecological moral education for university students is the inevitablechoice to realize " Beautiful China ". Under " Beautiful China " context, strengtheningecological moral education of university students, we should persist the comprehensiveprinciple, the scientific principles, and the practical principle. At the same time we shouldfocus on the cultivation of ecological awareness training, educational attainments, andcultivating behavior habits. Universities should focus on penetration of ecological moraleducation and strengthening their ecological moral consciousness in the first class andsecond class between the ideological and political theory courses and campus culturalactivities; We should strengthen basic education in the ecological role of the family in theprocess of moral education of college students; For the more the society should provide agood social atmosphere to vigorously strengthen ecological moral education students.