The Research Of Efficiency On The Harbin Ice And Snow Sports Tourism Industry Under The City Competitiveness

Sports tourism has been widely carried out in the world. According to relevant expertspredicting, sports tourism will be one of the biggest industries in the world. Since the statedepartment published the new holiday regulations in1999, it created the domestic tourismclimax people’s needs of travel have also begun to change from the static sightseeing tour todynamic development of leisure tourism about participation, entertainment, which combinessports and tourism and provides a good development opportunity. Ice and snow sports tourism isthe unique tourism resources of some cities and provinces in our country. It will expand vastdevelopment space for the sports industry and provide tourism resource and development powerfoe tourism.China’s tourism industry will be developed as a strategic pillar industry of national economyin our country in the Suggestions for speeding up tourism development published by the statecouncil in2009. That means, tourism will be developed as a long-term industry with globalstrategic significance. There is no doubt that our country’s tourism can play an important role onguide. In recent years, more and more tourists are getting interested in sports tourism. As andependent industry of sports tourism-ice and snow tourism with its unique charm keeps wintertourism market and makes the ice-snow tourism industry booms as a new economic growth pointof sports tourism industry. Ice and snow sports tourism in Harbin is always at the top of the iceand snow sports tourism in China. Analysis on the research of ice and snow sports tourism candeal with and predict the difficulties and problems during the development of ice and snow sporttourism industry in China.In this paper, the author extensively read varieties of literature, books, data relating to iceand snow sports tourism and the urban competitiveness and development reviewing thedevelopment of Harbin ice and snow sports tourism industry, analyzing the situation of theHarbin ice and snow sports tourism’s competitiveness by diamond model. The author analysesthe present situation of Harbin ice and snow sports industry competitiveness on the factors ofproduction, demand conditions, related industry support, opportunities, the government andrelated policy at the same time, the author combines the theory of city competitiveness toanalyses urban competitiveness’ effect on the three major indicators: the ice and snow sportsindustry of city’s economic development, the urban cultural construction, urban social stability. Itpoints out that the ice and snow sports tourism industry promotes the competitiveness of the cities perfectly.Ice and snow sports tourism industry contains the risk of industry relevance, resources andmanagement, which plays an important role on the development of the cities. Therefore thedevelopment of ice and snow sports tourism industry focus on the overall development strategy,solving the current problems and thinking of the future. On the basis of scientific theory of theindustrial policy model, combining with its own characteristics, making full use of the ice andsnow sports tourism industry in the leading and associated advantages, further improving thelevel of policy and scientific nature, innovation policy, it shows the dominant role of ice andsnow sports tourism industry and makes it a development. System perfectly and standard, andencourage competition system of ice and snow sports tourism industry...