Shenyang City College Graduate Student Badminton Consumer Behavior Research

The above factors detailed analysis of the theories of sports psychology, sportssociology and sports economics, etc., to find out the problem of Shenyang City,graduate students in the process of badminton consumer behavior and make appropriaterecommendations and countermeasures in order to better strengthen the concept of ofGraduate lifelong sports guide badminton consumption and increase awareness of itsuse legal means to protect their legitimate rights and interests and provide a morescientific and theoretical basis.The article is mainly literature and questionnaires as the main researchmethods. Literature reference works related to sports consumption, badmintonconsumer books papers and other information to understand the research status of thispaper, retrieved badminton consumer behavior resources to analyze and organize,design the questionnaire and payment statistics finishing.All872respondents surveyed,138persons have not participated in badminton,about37.6percent of graduate students per week to participate in badminton sportuncertain number of students accounted for46.8%of the total survey, of which, agraduate student for badminton The consumer said that the necessary accounting for86.56%, negative attitude, badminton consumption accounted for Chief Investigator for13.44%;, select the highest number of graduate students surveyed object the badmintonconsumer dissatisfied with behavior is to tell other people, followed by choose totolerate oral complain about the number accounted for54.4percent choose to go toafter-sales service or the manufacturer to replace them or the number of claims involvedin feathers to spend29.9%, and the choice to the consumer association, or Trade andIndustry Bureau complaints and other practices of the number of accounting for to1.2%and1.6%……Survey usually involved in sports, boys and girls are common on the choice ofbadminton fitness programs also has differences, the principal methods of payment inthe badminton consumer behavior is to be paid in cash, with the trend of onlineshopping and services enhanced occupy more and more the proportion of electronicpayments is also graduate of consumer behavior. Affect the Colleges of Shenyang City,Graduate badminton consumer behavior factors, family economic factors affectinggraduate badminton consumption behavior of the most important factor; graduate beforethe purchase of consumer goods, first of all consider the sports brand, followed byquality, price, style, and after-sales and other factors. In addition, awareness of rights ofthe majority of graduate students is relatively weak, can not be positive for their ownrights.Shenyang City all levels of sports management should rely on Shenyang good sports platform to create a good badminton fitness and the scope for consumption, thepromotion of graduate students to actively participate in badminton consumer behavior.Colleges and universities should be transformed into the educational philosophysupported by the whole operation "wind" to increase the school’s badminton shops andvenues, facilities construction and development, provide an objective environment forgraduate badminton consumer behavior. Graduate should strengthen self-construction,to improve their understanding of the badminton consumer behavior, to establish acorrect consumer attitudes and motivations, develop the habit of good badmintonconsumption behavior, the quality of leisure life; culture to maintain their ownreasonable consumer rights awareness, learn to use legal means to to protect theirlegitimate rights and interests.