Business Fitness Club Consumer Behavior Research

In recent years with the gradual improvement of people's living condition in the Tian Jiaan area of Huainan city and the social economy,Residents' consumption view of development,economic and social progress,people's consumption concept changing.Only the pursuit of food and clothing by 60 s desire to the 21st century,more and more attention to health in pursuit of a more perfect way of life,has become the mainstream of today's society.The continuous development of economy,changing consumption concept.The aim of the pursuit of health,attention to health and care on body condition is pursuing fashion.The Operating Clubs attract more consumption from residents.many with her unique charm,leading it to be a kind of new and hot consumption tendency.The passage takes the ways of literature material law,questionnaire investigation,expert consultation,mathematical statistics on the basis of consumers from Operating Clubs of Tian Guan area in Huainan city,which investigates these consumer groups to learn about the basic characteristics of consumers and the influential factors to consumers as well as analyses the behavior,characteristics and tne influential factors of consumers.It offers a theoretical basis.This paper involves the consumers for the Operating Clubs of Tian Jiaan area in huainan city.The passage was involved in the motivation and need of personal characteristics,consumer participation in fiitness,the choice of body exercise,the assessment of self sense,the lifestyle of consumer and the value of fitness,the consumer groups and the consumers' family.Preliminary to the following conclusion:(1)It can draw a conclusion basically——The main goals of these consumer groups formed in Operating Clubs of Tian Jiaan area in Huainan city for participating in the club are entertainment and their own beauty shape.It can be seen that they lack a type of fitness sense.So their fitness habits in keeping fit still need to improve.Certainly,the fitness sense should be enhanced.Under the development of social economy and market,Operating clubs have more rules to obey and it will be better.However,the fitness sports are too single and old-fashioned.It means the clubs should grow in a various way to increase more fitness sports for the consumer groups.(2)There are several factors coming into existence according to the investigation in the influence of consumer behavior on Operating Clubs.It includes environmental health,price,service,atmosphere factors,the convenient transportation,publicity,whether is a brand or not and so on.It should design the price scale in line accordance with consumer class.(3)Different consumer characteristics such as gender,income,age and occupation are different in consumer behaviors.In the survey of consumers demand and motivation on the fitness club,it can be found that the demand to the level and shape of guidance of the coach from consumers in some degree.Besides,the service with a smile and humanized management still need to be improved.(4)At present it is said that the fitness sports,humanized management mode and the oprating service quality from Operating Clubs of Tian Jiaan area in Huainan city still need to befurther improved and stengthened.