The Survey And Analysis Of The Badminton Comsuption Of The Public Exerciser In Beijing

The GDP of Beijing has reached to 900 billion Yuan in 2007, the average GDP is 7000 dollars and the Angle Modulus are 30.7%. According to the Beijing increased 9 percent annual economic growth rate, five years later, in Beijing's per capita GDP will exceed 10 000 US dollars and ranks among the world's high-income group. With the economy developing, the consuming concept of Beijing residents is rapidly shifting to the pursuit of a higher quality of life, and the consuming structure consumption structure has undergone great changes. Residents realize the importance of athletic entertainment in daily life, and become to pay more attention to it. So to understand the status of Beijing badminton consumption is very importance for the study of it and promoting it development.Through literature, survey, mathematical statistics and logical analysis, research methods, this text survey and analyze the present situation of the Beijing badminton consumer, including the level of consumption, structure, motivation, the main factors affecting. The results showed that:1,Beijing badminton monthly consumer spending for badminton mostly concentrated in the amount of $50-200, the proportion is 65%. The average monthly wage of Beijing badminton consumers is most $5001-8000. Beijing residents for a monthly wage of consumption ratio is not high, most of the below 5 percent. The monthly consumption levels of Beijing badminton consumers are low in badminton.2,Beijing badminton consumption structure is irrational, showed consumer spending badminton kind of a relatively high proportion, participatory badminton relatively low level of consumption. The consumer market of Beijing badminton is the initial stage.3,Beijing badminton consumption motive has diversity, fitness and bonny demand, leisure and entertainment, the pursuit of personalized fashion, the needs of interpersonal relationships, hobbies and the fitness and bonny demand for consumer participation in the game badminton is the primary motive. Show the fitness for the purpose of badminton consumption for the general concept has been accepted by the residents.4,The Influencing factor of Beijing badminton consumer has four and it is Individual factor, social environment factor, media propaganda factor, all-people body-building factor.The article put forward the related proposal finally to raised Beijing badminton consumption level and the improvement consumption pattern. Including the start badminton training class, the multi-channel development mass badminton competition, attracts the resident to participate in the badminton movement, to enhance consumer's badminton movement the sense of participation, to strengthen the expense environment the construction, to guide the resident to use the leisure time reasonably correctly.