The Research On The Influence Factors Of District Government Affairs Wechat Diffusion In Guangxi Prefecture

With the number of WeChat user have growth of the geometric level, More and more government departments began to accept government affairs using this technology of WeChat, By registering the "WeChat public platform" account, dredging government public accounts WeChat, while releasing authority government affairs information, as well as interact with WeChat users, so as to provide relevant public services, Chief WeChat in industrialization and town of process of Guangxi all County District has get fast spread.This research mainly comb the theory of the technological innovation diffusion, combined with the concept and connotation of government affairs WeChat, according to the diffusion model of Berry-Berry, from the perspectives of motivation, the government resources and obstacles and the external environment, while integrating the scale of mobile phone users, Internet broadband user scale, population resources, the public financial resources, social safeguard stress, the municipal government pressure, peer learning and competition between government together. Putting forward the research hypothesis for exploring the influence factor of Guangxi county district government affairs WeChat diffusion.Based on the negative binomial regression results, this study unveiled five major factors that significantly affect the proliferation of counties in Guangxi administrative WeChat, including the scope of phone users, broadband Internet users, human resources, public financial resources, sibling intergovernmental competition, By sorting the standardization of coefficient of this five significant factors,This study thinks one of the biggest influence factor is that county of Guangxi district government affairs WeChat diffusion is public financial resources in, followed by the population resources factor, then followed by the mobile phone users scale factor, moreover is the government at the same level of learning and competitive factors, finally is the Internet broadband users scale factors.Surrounding the five factors influencing the government affairs WeChat diffusion, this study puts forward four countermeasures to better promote the development of government WeChat in each county of Guangxi. First, strengthen financial investment, while perfecting the integration of electronic government affairs technology resources. Secondly, paying attention to the construction of government affairs WeChat operation team, ensuring government affairs WeChat play their role. Thirdly, opening the "touch-net" public communication channels, and improving the influence of government affairs WeChat. The Fourth is to promote learning and competitive consciousness of Guangxi counties district government departments WeChat service.