Research On Information Service And Its Quality Evaluation Of The Government WeChat Public Platform

In 2011, Tencent company designed a new type of self-media application-WeChat. WeChat, with its huge advantage, is popular with the public. In the background of continuously strengthened the Government WeChat by country, the government departments at all levels have set up the Government WeChat Official Accounts, to make great efforts to build a service-oriented and transparent government. Accordingly, the Government WeChat has become a new type of government information service platform to provide a variety of livelihood services to the public.According to the date, As of the end of 2015, the government has more than 100 thousands WeChat Official Accounts. However, in the process of its development, there are still some problems in the information service for the Government WeChat Public Platform. In order to solve the problems, this paper carried out a comprehensive and in-depth study on the information service of the Government WeChat Public Platform, and analysed the current situation of the information service of the Government WeChat Public Platform. A questionnaire survey was conducted on the quality of information service of the Government WeChat Public Platform in order to put forward the feasible suggestions with practical significance.lt provides the basis for the continuous improvement of the information service of the Government WeChat Public Platform and the future development direction of the Government WeChat Public Platform. To guiding the Government WeChat Public Platform meets the personalized information service of public demand in the era of "Internet+".This paper firstly introduces information service, WeChat, WeChat Public Platform, the current development situation of the Government WeChat Public Platform and the evaluation model of Service quality. Secondly, the current situation of the information service of the Government WeChat Public Platform is analyzed. It is pointed out that the information service of the Government WeChat Public Platform has many characteristics, mainly including strong directivity, good privacy, not easy to sink and People First. At the same time, the active information-pushing service, personalized information services, interactive information services, crossing platform information services and their problems and shortcomings are analyzed. Then, it constructs the information service evaluation model of the Government WeChat Public Platform, including the information content, usability, accessibility, empathy and security of the 5 dimensions of the questionnaire. The perception and expectation of the information service quality of the Government WeChat Public Platform are collected by the questionnaire. And the writer analyzed the collected data by using SPSS and Excel. The conclusion is to provide reference for improving the quality of information service of the Government WeChat Public Platform. At last, this paper introduces the strategy of improving the information service of the Government WeChat Public Platform.The writer put forward the countermeasures from 5 aspects about empathy, security, accessibility, information content and usability. Mainly include strengthen the interactive ability, strengthen supervision and control measures, expand propaganda, improve the quality of information and improve the degree of human nature, and so on.