The Research On Promotion Countermeasures Of Social Identity Of Local Government Credibility

“Polity means being upright.” As the public power sectors, local government should take the lead and set an example, which is the morality, the principle and the key of regieren. Local government takes the lead in honest, that would give full play to favourable demonstration and radiation effect. Otherwise, local government would be direct fuse of the whole social credit level landslide and social credit system disruption. In our country, after party’s eighteen big meeting and third plenary session of the eighteenth emphasized on integrity issues, the first national special planning of social credit system construction named social credit system construction plan outline(2014-2020) issued. Thus, local government credibility comes into public view constantly and gives rise to wide attention of the public.Government credibility requires social identity. Social identity of local government credibility involving social evaluation is a kind of game and interaction between identity subject and object. In general, the influencing factors of social identity of local government credibility mainly include four aspects. Specifically, there are local government factors including policy and function and morality and law, general public factors including social cognition and psychological expectation and interest expression and behavior choice, and network environment and traditional credit culture.Admission of a lack of government credibility is precondition to analyze deeply problems of social identity of local government credibility. With the advancement of credible government construction process, general public’s evaluation to local government credibility gradually turns for the better. But compared with realistic requirement, social identity of local government credibility still displays in four contradictions. The first is the contradition between idealistic theory preset and actual behavior reality of local government. The second is the contradition between local government’s feeling good about themselves and public’s generally low identity. The third is the contradition between indiscriminate comparation under network environment and objective regional differences. The fourth is the contradition between inertial resistance of traditional credit culture and innovation requires of modern local government credibility. These contradictions would trigger problems of reference, antagonism, authenticity and transformation, and aggravate the landslide of social identity of local government credibility in turn. It’s the result of multiple factors combination, which closely related to the issue of general public and local government, and the limitation of network environment and traditional credit culture.As a multi-field and multi-layered vorious complexity issue, local government credibility gets involved in history and reality, theory and practice, actuality and sollen, mentality and behavior. Enhancing social identity of local government credibility can’t into be all at once. Based on the analysis of present problems and causes, this text tries to put forward the following countermeasures. The first is reinforce of credibility construction of local government, such as enhancing scientificity and stability and normalization of policy, speeding up transformation of role concept and function, carrying out common credit morality education, tamping legal protection foundation of credibility. The second is launch general public-oriented publicity and education, and it means that local government should guide general public to realize scientific social cognition and rational public expectations and legal interest expression and conscious public participation by means of publicity and education of culture, credibility, legal institution and democracy. The third is optimization of network environment of local government credibility, including the perfection of a “government-enterprise-netizen” trinity system and the construction of a “guidance-regulation-precaution” multi-measures implementary model and the exploration of a “green advocacy, information sharing, coordinated development” path to govern network environment. The fourth is absorption of positive elements of traditional credit culture by means of critical inheriting credit thoughts of Xun Zi, Han Fei, Zhu Xi etc.