Research On The Interactive Relationship Between Government And New Media

The new media influenced the relationships between the government and the media, and its emergence and development has brought new changes in the pattern of public opinion. The new media has surpassed the limitations of time and space, away from the government’s control, but the government has to pay attention to the formation of new media and its influence on the formation of public opinion. With the increasing of Internet users, the public opinion field has become an important factor affecting social harmony and stability. This gives the important practical significance of the study of the relationship between the government and the new media.This paper analyzes the current situation of China’s new media, and the relationship with the government and new media, especially in Inner Mongolia, that is:Chinese government has actively participated in the new media environment, become important consumers of new media; governments at all levels promote the new media, and vigorously promote new media matrix construction, and promote O2O processing mechanism between government and new media, and strive to give full play to the positive role of new media. Then the relationship between the new media and government has been studied, namely:new media has been the important communication channels of government official information disclosure; new media is an important platform for government management. Third, this paper analyzes the impact of new media on government governance, namely:directly having the impact on the formation of government behavior; urge the government to establish public processing mechanism, improve public opinion guidance and handling capacity; easy to form a crisis, the outbreak of social damage; affect the government’s stable governance. Fourth, it analyzes the challenge to the government management, namely:the influence of the negative new media opinion, produce the difficulty of the government management; the influence on the political thought, have bad effect on the stability, the public trust, and the public opinion spreading. Fifth, based on the vocative Hu Ge Ji Le Tu unjust murder, "511" 5.14 "cases, it analyses the interaction between the government and the new media:the local government do not pay enough attention on new media, and lack of processing capacity; the government is very passive on the formation of new media public opinion; government unresponsive, cannot keep up with new media information diffusion speed; false information with the help of new media wanton and flush. Sixth, based on the case analysis, it analyses interaction problems of interaction problems between the government and the media, namely:the deviation of ideas and methods of the government management; the government network public trust is low; the public opinion supervision and management system is not perfect; the government staff is widespread network panic. Seventh, based on the interaction between the government and the new media, this paper puts forward the countermeasures to improve the government’s ability to deal with the new media:change the idea of the government; make full use of the positive role of new media, improve the influence of government media; optimize the legal environment, improve the supervision system, and improve the responsibility consciousness of the internet user.