Analysis On Peasants’ Public Value FromRational Choice Perspective

One of the aims of village’s public affairs governance is to find and create the public value. Reason of peasants has profound influence on their public value choice. The interlaced situation of tradition society and modern society results in diversified and comprehensive choices of peasants’ public values, its impact on public values is well worth analyzing.The perspective of the paper is based on the interacted relationship between nation and society. Meanwhile, it summarizes the multiple comprehensive features of peasants’ reason in the transformation phase from the trend of traditional society changing to modern society. According to the logical relationship among kernel variables, built on the theories of rational choices, public values management as well as national-social interaction, the paper structures the influence model of peasants’ reason to public values in the governance of village’s public affairs and further designs questionnaire scale on the basis of kernel variables. Choosing five typical villages as samples, adopting both questionnaire and personal interview methods collecting data and information, moreover, using SPSS analyzing the data, the research gets an overall idea of peasants’ reason and public values in the governance of villages’ public affairs. Also, it analyzes the relevance between peasants’ reason and public values and the influence of peasants’ reason constituting factors to public values, which comes to the empirical conclusion that suggests the possible way of optimizing peasant’s rational choice to improve public values.The main conclusion of the research includes:(1) The positive relationship between peasants’ reason and public values, optimizing the choices of peasants’ reason contributes to improving public values.(2) Public reason, trading reason, individual reason, and relational reason constitute peasants’ reason and facilitate the public values, but the influence decreasing in turn, which testifies the previous conclusion that public reason, trading reason and relational reason have positive influence on public value, however, what is contrary to the conclusion is that individual reason has negative influence on public values.(3) In the area of public affairs governance, it is possible and feasible to integrate and optimize the multi-reasons of peasants to improve public values. The paths are: promote public reason to improve peasants’ public values; regulate trading reason which can guarantee the continuity of choices of peasant’s public values; guide individual reason to integrate peasants’ individual values and public values; utilize relational reason to motivate peasants’ public value choice.