Emotional Design And Application Of Dynamic Logo Brand Visualrecognition System

In this paper, three aspects of dynamic marks, emotion theory and visual brand image design and other specific performance discussed by preliminarily summed emotional dynamic logo design brand visual identity design specific roles and ways to improve brand design patterns and simplification of the state, enterprises and designers play some reference role.Firstly, the background and significance of dynamic logo emotional design, analysis of the concept of dynamic signs, from the aspects of modern logo design emotional needs, change brand values, the rapid development of computer technology, media transformation analyzes the dynamic logo design in the development of emotional conditions and development advantages of the new media age. It elaborated emotional dynamic logo design brand visual image of the importance and role of this study indicate the direction of the paper. Secondly, on the basis of the emotional design theory, from Donald Norman·Emotional Design Theory:instinctive level, behavioral level, to reflect the level of emotional needs as the starting point, the use of color design, cognitive psychology, computer application design and other academic knowledge to analyze and study on the emotional manifestation dynamic logo design to solve the emotional design into dynamic logo design problem, lay the foundation for the next to explore the emotional dynamic logo design method. Finally, on the basis of previous theoretical studies, from the dynamic logo emotional design multidimensional sensory experience, interactive emotional experience and emotional extend three perspectives on domestic and foreign new, dynamic logo design classic case:the visual image of the Hannover Expo, Ma MIT media Lab visual image, Google visual image analysis and research, a preliminary summary of the method for dynamic logo emotional design, and the design method is applied to the landscape of Guilin Music Festival practice cases validated. Wherein the multi-dimensional sensory experience, interactive experience and emotional involvement extends three perspective for classification research dynamic logo emotional design approach is the innovation point of this paper.We hope that this study dynamic logo emotional design can provide a new perspective for the brand image design, this article attempts to show dynamic logo emotional design methods, ideas and methods for dynamic designer logo design produced useful insights, some extent provide reference and help to build a dynamic logo design and brand image system, provide the basis for future reference and study.