| The design of the subject is "C cloud" multi-modal logo design SaaS platform aftermarket brand image design and research,the project from Hangzhou Shell Technology Co.,Ltd.,brand image design requirements to cloud data,dissemination,new students as the concept of network data Multi-platform.Design begins with the design of multi-modal glyphs and considers the multi-modal glyph as the set of symbols that change into a clue,and designs a brand foundation that is based on multi-morphological signs and derives a series of polymorphic symbols that change with the change of product symbols Image and Internet mobile interface.Demand research report,"C cloud" platform is a software service platform between the offline car wash(beauty)shops and car wash(beauty)consumers,providing data information and a large number of precise operation activities services for the traditional car wash(beauty)shops,Improve shop traffic.Research Based on the product attributes and design requirements of the project,the market status and trends of the SAAS platform in the automobile market and the importance analysis of the multi-modal logo design on the brand image were investigated.Through literature review and network information gathering,After market demand for saas platform,the car market saas platform brand image assimilation is too prominent functional and low scalability;multi-modal logo symbol designed to help users a comprehensive interpretation of diversified and changeable product brands,and help the brand young And extensibility,so as to provide a multi-modal logo design for the design as a starting point and design direction.Theoretical research report,research based on the subject of brand image design goals and requirements of multi-modal logo design direction,the network brand image design theory and multi-modal logo symbol theory,focusing on the multi-modal logo,symbol design theory and demand issues Research,through a large number of books and periodicals combing and network collection,concluded that brand positioning has an important role in shaping the brand image,put forward the "diversification and interaction" as the brand positioning,the introduction ofmulti-modal glyphs Design concept,type and means,starting from the design of multi-modal logo symbol,using multi-angle visual thinking mark the main form,according to the main symbol of a series of product symbols to change the change of multi-morphological symbols,highlight the associative and ductility,Provided the basic theoretical support and design direction for the design of the subject.Design and practice process report,based on the needs of research and theoretical research to establish "C cloud" aftermarket SaaS platform brand image design needs of the target for the traditional car wash(beauty)shops;brand positioning is diversified and interactive design of the research point Starting from the multi-modal logo design;based on the author’s conclusion of the multi-morphological extension of the graphics theory of the brand design.The "C" and "Cloud" glyphs are combined into a logo,which shows cloud shape,sun rise and horn broadcast through three perspectives of positive and negative sides,brand cloud data,entrepreneurial spirit of start-up brand and operation and communication business image.With logo graphics as the main body,derivative financial department,technical department,design department and operation department logo graphics,with the change of product characteristics symbols change a series of multi-form icon,used in business cards,staff badges,posters,web interface,etc.,Is expected to put on the market.In view of the demand of traditional car dealers turning to the Internet,the multi-morphological symbol theory,that is,the change-based symbol set,is used as a guide.Design Creativity: "Diversity and Interactivity" Brand Position Driven by Multi-Shape and Multi-Shape Derived Graphics from Different Perspectives.The "C Cloud" Automotive Network Service Platform,as a Platform Advantage for Providing Data and Changing User Conversion Rates,Platform advocacy goals. |
