Research And Promotion Of Agricultural Product Brand Design Based On The Concept Of Designing To Alleviate Poverty

Nowadays,the variety of goods is becoming increasingly diverse,and the consumption environment has undergone significant changes.People’s consumption concepts have become different from before.Consumption has also become a means of self-expression for consumers,and product brands have become a key factor for consumers to purchase.Every industry needs to keep up with the times,and so does the development of agricultural products.The Central Committee of the Communist Party of China and the State Council have clearly proposed in the "Rural Revitalization Strategic Plan(2018-2022)" to "establish a strong brand of agricultural products",which shows that strengthening the construction of agricultural product brand system is of great significance.In order to adapt to the growth of consumer demand for agricultural products and enhance the competitiveness of China’s agricultural products in domestic and international consumer markets,enhancing the brand construction of agricultural products is of utmost importance.At present,the brand awareness of agricultural products in China is becoming stronger and stronger,and the number of agricultural product brands is also increasing.However,in the process of brand building of agricultural products,especially agricultural products in remote and poor areas,there are often problems such as visual aging of brand design,confusion of market positioning,and single promotion method.This requires us to think about how to construct agricultural product brand designs that meet the public’s aesthetic standards in the context of such rapid updates in society? How can brand design in relatively impoverished areas not be eliminated by the times? And in the era of network development,online trading platforms are gradually occupying the market,and in rural areas with relatively backward information,how should agricultural products be promoted?Based on the above factors,combined with the era background of poverty alleviation and rural revitalization in design,this article studies the construction channels and strategies for agricultural product brand design and promotion.The article mainly uses literature research,case analysis,field research,questionnaire survey,and practical design methods.Firstly,by organizing materials and gaining a certain understanding of relevant theories,we have expanded our research from brand design to agricultural product brand design,and summarized the principles for building agricultural product brand design suitable for impoverished areas;Secondly,through relevant case analysis,analyze poverty alleviation cases of agricultural product brand design and excellent agricultural product brand design at home and abroad,identify differences and inspirations,and then summarize experience.The analysis shows that due to the shortage of talent reserves in rural areas,weak brand awareness among farmers,and closed access to information,the development of brands in rural areas is slow,and the channels for brand promotion are narrow.Finally,based on the above research,strategies for the construction and promotion of agricultural product brands under the concept of poverty alleviation are proposed.Taking the design of agricultural product brands in Zuoquan County as a practice,the poverty situation in Zuoquan County is analyzed.Combining the advantages of agricultural products and the regional cultural characteristics of Zuoquan County,methods and paths suitable for the construction of agricultural product brands in Zuoquan County are explored,as well as visual communication plans.By utilizing brand added value,the market competitiveness of agricultural products in Zuoquan County is enhanced,Provide suggestions and suggestions for rural revitalization.