Confucius Institute In Thailand Culture Communication Development Research

As the world’s largest developing country, China is facing the historical opportunity, ready to open a new era of the great rejuvenation of the Chinese nation history, in order to further enhance the country’s soft power, to enhance the influence of Chinese culture, China’s implementation of the Confucius Institute overseas cultural communication strategy. Thailand Confucius institute is developing rapidly in just ten years, there 14 Confucius institutes in Thailand are under the unified administration, their respective local characteristic development, not only continue to promote "Chinese fever" in Thailand, and more effectively promote both cultural and Thailand exchange, has made gratifying achievements in Chinese language teaching and cultural promotion, as the world’s Confucius Institute cultural dissemination classic mode.In this paper,based on the Lasswell’s communication theory, combined with communication theory and the global large-scale development of Confucius Institute, study the course of Thailand Confucius institute culture transmission with China and Thailand friendly relationship. Information collected by the fourteen of the Confucius Institute in Thailand, combined with a questionnaire, in terms of communicators, communication content, communication, dissemination and propagation effects audiences status quo Communication Thailand Confucius Institute conducted in-depth research. Thailand Confucius Institutes spread abundant cultural contents, multiple simultaneous mode of transmission of the background and needs of diverse audiences gain a significant cultural dissemination of results. But cultural dissemination team building, cultural dissemination of content depth and the use of media, culture and elite audience question on the evaluation and feedback mechanisms will affect the development of the Confucius Institute Thai cultural transmission to a certain extent.Through research and analysis, the author gives countermeasures and suggestions Thailand Confucius Institute of Cultural Development. In terms of communicators, and increase efforts to train local teachers. On the mode of transmission, improve and strengthen the dissemination of results of new media; dig deep connotations in the dissemination of content, enhancing audience "Chinese emotion"; from the spread of the audience level, it is necessary to think and practice the culture elite audiences; and finally by improving the quality of regulatory system to achieve timely dissemination of results of evaluation and feedback, so that the Thai cultural transmission Confucius Institute for sustainable development.