Research On Cultural Communication Of Confucius Institute At Mahasarakham University

The Chinese government has always encouraged cross-cultural exchanges and actively supported Chinese and foreign cooperation in running Confucius Institutes.At present,the Confucius Institute has become a world business card in China,and its international influence has increased significantly.As an important country along the Belt and Road Initiative,the development of the Thai Confucius Institute is relatively mature globally.The Confucius Institute at Mahasarakham University in Thailand is located in the northeast of Thailand,which is relatively backward in economics and culture.It has made great contributions,but its visibility and influence on the global scale is very limited.After investigation,it has been found that since the establishment of Mahasarakham University in Thailand,it has gained certain experience and achievements in the practice of cultural communication,which is mainly reflected in the growing scale of development and its increasing influence.Strengthen cultural exchanges with local communities in actively developing educational cooperation.A number of cultural activities have been carried out in the areas of Chinese teaching and cultural exchanges,and cultural activity brands have gradually formed.In deepening cooperation with local relevant institutions,the quality of teaching has been continuously improved.In the process of continuously optimizing the cultural communication channels,the image display achieved a breakthrough.At the same time,the problems of the University of Confucius Institute in cultural communication have become increasingly prominent.From the perspective of internal construction,the construction of the communication team needs to be strengthened,the depth of the communication content needs to be expanded,thcommunication channel system needs to be improved,the needs of the communication audience need to be valued,and the communication effect The mechanism is yet to be established.From the perspective of external dilemmas,under the background of globalization,the overall diplomatic dilemma facing the Confucius Institute is: first,the right to speak is suppressed under economic globalization;second,the fetters of ideology between countries;and third,the trouble of heterogeneous cultures between countries.Focusing on the issues of cultural communication practice in the development of the Confucius Institute at Mahasarakham University,discussing the current status of development of its cultural communication practices,the opportunities and challenges it faces,and pointing out the path to escape from the difficulties based on the corresponding reality: In internal construction,we must attach importance to cultural communication Team building,selecting appropriate cultural communication content according to local conditions,optimizing existing channels of cultural communication and exploring new channels of communication,respecting national cultural similarities and differences,paying attention to the individual needs of audiences,providing audience feedback channels,and evaluating the effects of communication.At the same time,we must be good at seizing external opportunities,closely linking with the Belt and Road Initiative,keeping pace with the times,and taking the mission of building a community of shared future for mankind as the guide to achieve the new normal of improving the quality and efficiency of the Confucius Institute.