On The Supply Optimization Of Public Cultural Services In Rural Areas Of Western China

In recent years, with the rapid development of China’s economy, under the concept of service-oriented government, the state investment in public cultural services has also been strengthened. The party’s congress, eighteen report repeatedly stressed that "culture has increasingly become an important source of national cohesion and creativity is increasingly becoming an important factor in the competition of comprehensive national strength." China has the world’s largest groups of farmers, when nearly more than 700 million farmers in the country to enjoy the process of reform and opening up and rapid economic development in bringing public cultural services, there are still many problems, especially in underdeveloped western rural area. Public cultural service still faces many difficulties and obstacles, such as the supply mode is not good, it limited the total amount of service provision, the obvious contradiction between supply and demand, low operating efficiency, and so on. So, the national advocate of modern public cultural service system, and actively introduce market mechanisms to maintain the leading position of authority on the basis of the Government’s on, especially to attract businesses and non-profit organizations and other private capital and non-governmental forces involved, optimization of public cultural services construction of the main supply system and supply patterns.Object of this thesis is to optimize the western rural public cultural service delivery model, mainly around the current supply of the western rural public cultural services, as with public goods, public choice theory and polycentric governance theory as the theoretical basis for western rural public cultural service system the current supply model empirical analysis, deal with the problems and practical difficulties, optimization design western rural public cultural service pluralistic supply mode, and around the western rural public cultural service of the overall plan and focus on the content supply as the core proposed design and optimization solution. Thereby to the prosperity and development of rural areas in Western public cultural services to the majority of farmers enjoy the fruits of reform and opening up.The first chapter is mainly presented as well as an overview of the background and significance of the introduction, questions, and reviewed relevant research and related concepts at home and abroad to sort defined; the second chapter related to the theoretical basis of the principles of public service and should be adhered to from By optimization of public cultural services supplied to describe the ideal state, that ought to analysis; the third chapter for the supply of the current status of the western rural public cultural service needs of farmers and the status of the analysis will be described, namely the real analysis; chapter four It is to identify gaps and problems from the second and third chapters of analysis should be the real, and to optimize the design based on these problems exposed in the western rural public cultural services supply model; and the forth chapter is mainly on the western rural public cultural service supply objectives and priorities set and basic content standards established; the fifth chapter puts forward the corresponding countermeasures and to develop mechanisms to ensure security optimization mode from the state, the market, non-profit organizations and individual farmers four perspectives; Chapter VI conclusions and outlook of the paper.