The Status, Problems And Countermeasures Of China’s Film And Television Production Management

For China’s film and television industry to step into industrial upgrading fast and steadily after the appearance of "Internet+", this essay focuses on how to upgrade and standardize China’s film and television industry in the context of Internet. As the key of project operation, the management of the production should also be upgraded according to concepts that meet with the context of time. After thorough investigation and analysis into the environment China’s film and television industry is in, it’s noted that the participation of Internet has brought both opportunities and challenges. So our television and film industry must get professionalized and standardized as soon as possible. As project operation keeps improving and developing, we need a serious thought on how "film and television production management" should "face the changing market environment", "determine the methods of project operation under current circumstances" and "seize all kinds of opportunities Internet has brought". This essay will discuss the questions mentioned above, analyze examples of how traditional film and television production management has changed, summarize problems the industry is faced with after the change and bring up solutions. It is aimed at interpreting the development of China’s film and television industry from the degree of production management, and provide some support for project operation. This essay further analyses the deep integration of Internet and China’s film and television industry, thus providing actual guidance to how it can be developed and upgraded faster and better.