The Revolution Of Production And Management Of China's Film Industry In The Pattern Of "Internet+"

The Chinese government put forward the strategy of “Internet +” in recent years and hoped that through the deep integration of internet technology and traditional industry to promote the industrial transformation and the economic development.The film industry which closely linked to the internet industry has got a fast development in the boom of “Internet+”.The deep integration between Internet and film industry inspired the vigor of film markets,expanded the production scale of film,promoted the income of box-office to a new level and made China become the world's second-largest film market.In the pattern of“Internet +”,the production and management of the Chinese film are undergoing profound changes.The bottleneck of traditional film industry and the characteristics of the Internet made the Internet and film industry integrate comprehensively.The booming of Internet finance brought new opportunities for the investment and financing of film industry.The financial platforms of Internet made lots of social capital be collected in the film industry."Internet +" brought new ideas for film production and the widespread use of big data made the film production change in the direction of customization.The IP of high quality can broaden the source of film subjects and types.Fan economy promoted the appearance of boundary crossing director.The intervention of the Internet broke the distribution model of traditional film industry and the online booking permeated the film distribution and diversified the distribution channels.In the period of "net born generation",the new marketing approaches like internet word of mouth marketing,fans marketing in the pattern of crowd-funding,the marketing of online booking and the combination of bullet screen and projection screen continuously emerging.Thanks for the development of Internet,the production and sales of film derivatives enjoyed more convenience and the post-movie products developed rapidly.Without doubt,the Internet revolution of filmindustry wasn't perfect,the pursuit of profit of Internet capital appeared from time to time.Fan economy ignored the original ability of film and payed more attention to the marketing rather than the quality of the film.In addition,the box office counterfeited in the link of distribution and projection.All of these problems hindered the development of the film industry.The integration of Internet and the film industry also needs further improvement.We need to establish and perfect laws and regulations,supervise the film market effectively,avoid to pay too much attention to the commercial value,attach importance to the connotation of the film,reflect the phenomenon of high profile but low opinion and improve the content of film and the art quality.Through the comprehensive summary of the revolution of production and management in the pattern of “Internet +”,the author hopes that we can make meaningful exploration for the healthy development of the film industry with theoretical and practical guidance.