The Value Analysis Of The Internet Cooporate In Film And Television Enterprises

In the wave of the Internet, various industries are facing the opportunities and challenges.Traditional film and television industry are faced with the trend of the integration of the Internet. The Internet as a platform provide a very good business model for Chinese culture industry for other excellent content resources.In this mode, the content and channels can achieve the integration of industrialization, can effectively support the development of the cultural industry market. It allows the capital to find a difference in the field, so that the Chinese culture industry has a real big and strong rise in space.Film and television industry as an important part of the culture industry, should seize the opportunity to use their own content and the advantages and the Internet platform for cooperation, planning their own future development.Internet trends can not be changed and reversed, it brought opportunities and challenges to the film industry. Film and television industry has shown a positive attitude to meet the changes brought by the internet. Film and television companies actively introduce investment in the Internet, and initiative to cooperate with the Internet companies to develop the new production and sales model, and use the big data analysis of Internet to produce film and television works, and actively acquire the relevant upstream and downstream enterprises.Internet not only bring a change to the film and television companies in production and management mode, but also to make the film and television business diversification in profit channels, generating new value growth point.In the course of the film and television industry, this paper will analyze the phenomenon of the film industry and the Internet.This paper focuses on discussing the impact and new value which the Internet bring to film and television companies, the reason of using EVA economic incremental method to analyze the new value of the film and television companies,whether the marriage of the Internet brings the new value fto the film and television companies and the future development trend.Through these studies on the film and television and internet business cooperation to provide some reference for furture research.