Research On EU Audiovisual Policy

Cultural policy has been more and more important for EU to enhance the depth of integration. Audiovisual industry, as a core of the cultural industries, plays a significant role in stimulating the economy and maintaining the competitiveness of European culture. EU concentrates the media policy on audiovisual industry which is mainly based on film making and distribution, so as to withstand the shock of Hollywood and other cultural power in the world. In accordance with the subsidiarity principle, EU promotes the production, circulation and promotion of European audiovisual works and facilitates the training and flow of professionals with short/long term programs and funds. It also tries to increase developing opportunities by testing new type of media. However, due to the feature of European market, the characteristic of audiovisual industry and the barriers of policy implementation, EU still has difficulties in achieving its goals.This dissertation is composed of five chapters. The introduction part is mainly about the background, concept definition and literature review. The second chapter introduces EU audiovisual policies especially the legal instruments of and project implementation. The third one specifically analyzes four cases sponsored by European Commission. The fourth chapter studies the external dimension of the policy. The last chapter put forwards some thoughts and advices in view of culture itself.