| The topic of this design is "Research and practice on children’s toys’ brand image design----- takes ‘Think Force’ children’s toys’ brand design as the example", the project comes from independent creation and development, the design goal is to convey to consumers the brand positioning of products and effective distinguish with competitors in the visual image. The main requirement of the brand image design is uniqueness and flexibility, while at the same time can perform positioning, the specific design includes multi pattern logo graphic design, logo color matching design, multi pattern logo graphics application design(packaging image, promotional posters, promotional items, and so on.).Children’s toys’ brand image demand report: According to the characteristics and positioning of the toy products, investigated and researched the current situation and trend of children’s toys market, the problems and requirements of children’s toys brand image design and promotion, found that most children’s toys’ brand image exist the problems that the similarity degree is high, application flexibility is not high, the media adaptability is not strong, and so on. In view of this, this design takes "multi pattern logo" design as the breakthrough point, to design the "Think Force" children’s toys’ brand image.The theoretical research report: According to the objectives and design requirements of this design, read and researched the basic theory and literature on the three aspects, provide a solid foundation and the right direction for the design. By researching the children’s toys’ market, better understand the significance of toys and different functional positioning, brand positioning and brand image design basic principles research and provided a core concept for this design, the multi pattern logo graphics construction and visual experience analysis, have a comprehensive understanding of the characteristics, construction mode, and the application way of multi pattern logo. Through the theoretical research above, sum up the design concept, ideas and methods suitable for this design, especially on how to use the "multi pattern logo" to solve the problem of children’s toys’ brand image design has a basic understanding.Design practice process report: According to the design objectives needs and theoretical research conclusions, the brand positioning of this design is "imagination", mainly use the "multi pattern logo" mode to form the basic graphics. The toy brand named "Think Force", take homophonic "Association Force " as the creative point, to emphasize the function positioning of the toy, so the main part of the logo graphics takes " think " as the basic starting point, through analyzing the characteristics of the structure, space, and strokes, simplify and graphic design it. On the basis of the main figure, use "the whole consistent, local change" way mark the local multi pattern replacement, the visual source of the replacement graphics is mainly things which consumers are familiar with and can stimulate the "imagination", finally design and form thirty graphics logo. In addition, draw and develop the auxiliary pattern takes line as the main performance elements. The application design of the promotion product is carried out after the completion of the core multi pattern logo graphics. Finally, the visual form of the toy product itself and the guide pattern are designed, in order to form a more holistic visual effect with the brand image.The innovation of this design is mainly designed through the "multi pattern logo", to solve the problems in the design of children’s toys’ brand image, especially sum up the performance on the flexible use of the multi pattern logo for product brand positioning performance and the ideas and methods for competition with competitors in the visual image. |
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