Study On The Application Of Multi-form Design Of Agricultural Product Brand Image

This design topic is the applied research of agricultural products brand image design(PURI brand as an example),design project comes from the client,"pure PURI"(Singapore)is an organic agricultural products brand OWN MY GRAIN,in order to "spread farming culture" for the enterprise business philosophy,consumer orientation is a pure pursuit of quality of life of the people,go "from farm to table" high-end membership customized line,its agricultural products are corn,tea,vegetable sauce,seafood sauce,coffee beans,fruit juice and other series,due to the diversity and unity based on personalized design the series of products.The design goal is to convey the brand positioning from products to consumers,so that consumers can take appropriate and ideal way reminiscent of pure agricultural products.The main requirements of the design is humanized positioning brand image to the performance of pure agricultural products "feelings",its brand to convey the "farming spirit" embodied in the product through the design of visual language,is reminiscent of the story behind the agricultural products through product vision.At the same time,there are certain diversity and unity in the specific application,detailed design including the basis of single brand image design(logo,color)part and application part(posters,packaging etc.).Brand image design requirements of agricultural products.From agricultural products adhering to the "table of aesthetics,quality of life" concept,inheriting the traditional agricultural spirit of innovation to create handmade craftsmanship,"from farm to table" series of industrial chain model,according to the positioning of the brand and features of the research on the existing brand image design and promotion of agricultural products in the problems and requirements,find the problem the design of aging,a strong local flavor,weak brand awareness of the vast majority of brands.In view of this,the design of the "multi morphological mark" for the design of the starting point,through mining brand crops behind the story,the spread of brand of agricultural concept through the use ofdiverse and unified design language in the brand image,give a person find everything fresh and new visual experience.Theoretical research report.According to the objectives and design requirements of the subject,the paper mainly studies the theory and literature of the 3 aspects,which provides a solid foundation and the correct direction for the design.Study on the mechanism of brand of agricultural products,understand the agricultural product brand characteristics;the research on the construction of brand image design experience,to determine the positioning of the brand visual form design;construction and visual experience analysis form design,have a comprehensive understanding of the development trend and morphological mark mode,application mode construction.Through the above theoretical research,summed up the design direction of this research,design concepts,design methods,the use of multiple series of visual image to "form design" visual language to explain the single brand "table of aesthetics".Design practice process report.According to the research objectives and requirements and the results of theoretical research,the paper uses many morphological markers for visual language to create a single brand image.Single brand logo is composed of three parts,three frames can be combined with the series of agricultural products for a variety of form combination,through a wide range of applications,can create a brand visual impression both unified and flexible.In the series of creative vision of agricultural products,many morphological changes on the logo and graphics to the overall consistency,local variable,the single brand of several series of crops through photos,sketch,color,technique to form multiple space,the number of agricultural products under the main pattern the design of the corresponding,ensuring the same brand to form a unified visual image.