Research On Teaching Chinese To Speakers Of Other Languages In Studying Abroad About China Market

In recent years, China’s steady economic growth, Beijing’s bid to host the winter games success and a series of good news to promote the world china-craze. China continued to heat up, followed by a Chinese hot worldwide. At present study in all corners of the world, about 30 million foreigners to learn Chinese, but most of them did not come to China to study. In the face of such a large group of students, the students market how much development space, we should adopt what kind of action to develop the market? At present, the research in Chinese international education mainly from: teaching methods, textbook writing, cultural exchange and so on several aspects, for the promotion of Chinese international education, especially on the background of coming to China to study abroad market research also is less, the author as a breakthrough point, in this study.This article mainly adopted the use of marketing strategy and strategy analysis theory and method, a detailed study. Full text is divided into five chapters. The first chapter is the introduction and research of Chinese international education market, this paper expounds the system used in the subsequent related marketing concept, the present situation of the development and research, the second chapter on the basis of summarizing the predecessors’ research, from the economic, political and cultural aspects comprehensively reviewed the necessity of Chinese international education in the study abroad market development in China, made full preparation for the research behind. The third chapter use SWOT theory to analyze the feasibility of the development of Chinese international education market, from the strengths, weaknesses, opportunities and threats four aspects to do a thorough and objective analysis. The fourth chapter on the target market segment, locking the target populations, and analyze the related to the five types of groups. The fifth chapter, the 4 p theory and combining the concept of product package, from four aspects, eight small dimensions of Chinese development of international education in the study abroad market in China, put forward in accordance with market rules and practical strategies and methods, and put forward under the "Internet +" some new marketing method, has certain operability.