The Semantic Analysis And The Culture Explanation Of "Mian" And The Words Include "Mian"

"Mian*" is one of the oldest human body words in China, from the initially meaning "human face" develop to "people" and "aspect of things" and so on by extension meaning. During the meaning of evolution, the meaning of mian" itself has gradually been replaced by "Man". However, with "face" as morpheme structure flexible ginseng words are widly used today, contains a full of Chinese culture, is worth chewing. " Mian zi" is difference from "Man", its generation is related to "li"and "renqing" in Chinese culture,the particularity of Chinses culture is the reason why Chinese "mian zi" and "face" in western culture is different.The maintenance behave- -ior of Chinese "mian zi" is a kind of generalized rhetoric behavior, some verbal communication is the use of rhetorical skills and the principle to maintain the communicative parties"mian zi", consumer behavior is the rhetoric behavior to maintain the " main zi". So in the social life, the "mian zi" have a far-reaching influence to the Chinese life.