The Research Of Development Of Taizhou Embroidery Under The Background Of Cultural And Creative Industry

In this paper, exploration is conducted for the generation, development and flourishing of traditional skill culture “Taizhou embroidery”, and its cultural specialty and value is illustrated. Emphasis has been laid to the way of recognizing the beneficial resources and grasping the historical development opportunities in the current cultural originality industry context. A good environment for the passing on of the intangible cultural heritage project“Taizhou embroidery”from generation to generation shall be cultivated in the local community and group, so that it can recreate continuous sense of identity and be protected truly. It attempts to find out and establish a scientific and efficient social mechanism that can protect and development the culture, so as to cultivate and support the value of Taizhou embroidery culture.Empirical study combining the excellent traditional Taizhou embroidery cultural genes and modern fashion elements is carried out by applying the concepts of“constant”and“variable”with the costume as the carrier from the perspective of fashion designer, for illustrating the positive role of western and Chinese culture in the development of Taizhou embroidery culture. Moreover, with the multi-layer“Taizhou embroidery” costume design orientation as the platform, it provides a referential theoretical basis for the development of Taizhou embroidery culture in the cultural originality industry context.