The Image Of China:Intercultural Communications In Latin America

In recent years, China improves the status of Latin America in diplomatic strategy. In the year of 2013, the new leader of China, Xi Jinping chose 3 countries in Latin America to visit which including Mexico, as the second region after Africa. It shows China promotes actively cooperation with Latin America. However, due to geographical factors, cultural differences and other reasons, the people of two sides don’t deeply understand each other.With the rapid development of the trade of China and Latin America, China-threat theory and other negative argument against Chinese national image caused some negative results. Intercultural communication has become an important means to improve the country’s image and soft power in globalization. It is a unique and important part to focus on the improvement of the dissemination of Chinese culture in Latin America. There are 31 Confucius Institute in Latin America, which were entrusted with the promotion of Chinese language and culture and the concept of harmony.In this paper, the characteristics of the two areas of intercultural communication are explored by the historical review. While inspecting the development of the Confucius Institute in Latin America, five Confucius Institute in Mexico and Cuba were chosen as the case to investigate. By questionnaires and interviews, it analyzes the communication effect of Chinese culture in Latin America, which aiming at interpreting the dilemma of national image building, probing how to use intercultural communication theory to solve practical regional issues in the Latin America.